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Max I. Walker Issues “Model Call” For 2020 Ultra Chic Boutique

ultra chic boutique fashion show

Once Again Seeking Those with Personal Tie to Alzheimer’s Disease to Walk in Runway Show

OMAHA, Neb. – Tuesday, December 3, 2019 – Max I. Walker is seeking Volunteer Models of all shapes and sizes to walk the runway in its Dress Raffle Fashion Show on February 1, 2020, at the Ultra Chic Boutique dress sale, benefiting the Nebraska Alzheimer's Association. The Fashion Show features some of the best and most beautiful gowns that have been donated to the sale, and raffles off the ‘first right to purchase’ these special dresses for just $30 to shoppers.

“The Dress Raffle Fashion Show started as a fun way to get the crowd involved and provide some entertainment to those waiting in line for the fitting rooms. We used models from a local agency for the first several years,” said Casey Walker, Director of Retail Operations for Max I. Walker. “Last year we wanted to do something a little more meaningful and get people with a personal tie to Alzheimer’s involved in the fashion show. We had such a great response that we decided to make this our new approach. Having people with their own Alzheimer’s journey participate gives the community a new way to contribute to our goal of raising funds and awareness for the disease and its impact.”

For applicants, no prior modeling experience is necessary, and everyone 14 and older is welcome to apply. Those interested can apply by sharing a video of what inspires them to help raise funds and awareness for Alzheimer's Disease by volunteering to model in the Dress Raffle Fashion Show to the Max I. Walker Facebook page. Detailed instructions on how to apply are available on the Ultra Chic Boutique Dress Raffle Fashion Show page on the Max I. Walker website. The deadline to apply is December 24, 2019.

The funds raised from the raffle and dress sales will be used by the Alzheimer’s Association to further the Association’s mission to eliminate Alzheimer’s disease through the advancement of research; to provide and enhance care and support for all affected; and to reduce the risk of dementia through the promotion of brain health. The 2020 Ultra Chic Boutique will be the third year that Max I. Walker partners with the Association for the fundraiser. The 2018 and 2019 events raised a combined total of $38,000.

Follow the event on social media (, @ultrachicboutique on Instagram, @maxiwalkeromaha on Twitter).

About Max I. Walker

Max I. Walker Cleaners & Launderers was founded by Max I. Walker on March 17, 1917. Over the past 102 years, it has grown into a company with hundreds of employees serving customers at 22 locations in Omaha, Elkhorn, Papillion and Bellevue, Neb. and Council Bluffs, Iowa. Today – five generations later – Max I. Walker remains family owned and operated. In addition to dry cleaning services, Max I. Walker offers a Wash & Fold Laundry Service for all laundry items, and a free pickup and delivery service from home or office. As the proud recipient of Best of Omaha 1st Place Dry Cleaner in 2013, 2014, 2015, 2016, 2017, 2018, 2019 and 2020, Max I. Walker is Omaha’s Favorite Dry Cleaner.

For more information about the 2020 Ultra Chic Boutique, contact Steph Dorland, Marketing Director for Max I. Walker, at 402.558.3677 or at [email protected].

About the Alzheimer's Association Nebraska Chapter

The Alzheimer’s Association Nebraska Chapter serves all 93 counties in Nebraska. In addition to offering free education and support services, the Chapter also raises money for local and national research efforts through the Walk to End Alzheimer’s and The Longest Day events. Staff and volunteers also work together to encourage state legislators to make Alzheimer’s disease a priority in the state by increasing funding for the disease.

For more information about the Alzheimer’s Association Nebraska Chapter, contact Elizabeth Chentland, Regional Director of Communications, at 402.739.8637 or [email protected].