2022 Event Officially Canceled
April 13, 2022 — Today we announce that the 2022 Ultra Chic Boutique is officially canceled. We will unfortunately not be able to hold a make-up event for this year's sale at any time during the remainder of 2022.
The event will resume in February 2023, at a new and much more easily accessible location for our shoppers! Go to the "Shop" section for all the details.
Max I. Walker's Ultra Chic Boutique
There Are Three Ways to Get Involved!
Now Accepting Donations
Every year, Max I. Walker customers donate dresses – prom, wedding, bridesmaid, cocktail and other formal gowns – at locations all across the Metro, and then Max I. Walker’s employees generously clean, press and store them. Once ready, the dresses are sold at the Ultra Chic Boutique dress sale event. From 2007 to 2017, the proceeds were donated to the Open Door Mission's Lydia House.
Starting in 2018, the Max I. Walker family began partnering with the Nebraska Alzheimer's Association for the Ultra Chic Boutique. At the 2018, 2019 & 2020 events, we raised a total of nearly $60,000 for this worthy cause!
Dress Donations Accepted Year Round
If you have any of these dress types to donate, simply drop them off at your nearest Max I. Walker location:
- Prom & Homecoming Dresses (long or short)
- Modern Wedding Gowns (less than 15 years old)
- Formal & Evening Gowns
For any dresses or items not fitting these catgories, please generously donate them to your nearest Goodwill or another local Omaha charity.
We take dress donations year round! We'll clean, press and prepare your gowns, transforming them into the dress of someone's dreams, then store them until next year's big day.

Don't Have a Dress to Donate?
How about sponsoring a shopper in need who may struggle to come up with the $40 to get a dress. If you are interested in making a tax-deductible donation to the Alzheimer's Association to provide scholarships for our shoppers, email us at [email protected] for more information.
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Volunteer & Help Our Shoppers Find Their Dream Dress
If you want to be part of our amazing team for the 2023 event, we'd love to have you! Just subscribe to our emails. We'll send out more information in December 2022.
Find Your Dream Dress for Prom, HoCo or Your Wedding Day!
What: Thousands of formal, wedding, prom & homecoming dresses
When: Saturday, February 4, 2023
Where: Truhlsen Campus Events Center at UNMC | 42nd & Emile
Formal Dresses: $40 (cash only)
Wedding Gowns: $60 (cash only)
2023 Event: We will require all shoppers to reserve a timed entry reservation online before the event — no walk-in shopping will be permitted.
Subscribe to Our Emails
Your privacy is important to us. Read our privacy policy here.


The Dress Raffle Fashion Show
No information is available at this time about the dress raffle fashion show.
The Dress Flip Design Competition
No information is available at this time about the dress flip design competition.