Ultra Chic Boutique

Every year, Max I. Walker customers donate their unwanted prom, wedding, bridesmaid, cocktail and other formal dresses at locations all across the Metro, and then Max I. Walker’s employees generously clean, press and mend them. Once ready, the dresses are sold for just $30 (cash) at the Ultra Chic Boutique event in January. Through 2007 to 2017 the proceeds were donated to the Open Door Mission's Lydia House.

We are excited to announce that the Max I. Walker family is partnering with the Nebraska Alzheimer's Association for the 2018 Ultra Chic Boutique.

So... you get to feel extra-special in a beautiful dress for just $30, the Nebraska Alzheimer's Association gets a donation, and you gain extra space in your closet. It’s a win-win-win!

Our Mission

To eliminate Alzheimer's disease through the advancement of research; to provide and enhance care and support for all affected; and to reduce the risk of dementia through the promotion of brain health by partnering with the Nebraska Alzheimer's Association.

Donate a Dress

If you have an old prom dress, bridesmaid's dress or any dresses you'll never wear — or fit into — again, simply drop them off at your nearest Max I. Walker location. We'll clean, press and prepare your gowns, transforming them into the dress of someone's dreams.

When: February 3, 2018 from 9 AM to 3 PM

Where: A View on State | 13467 State St.
Omaha Charity Event, The Ultra Chic Boutique logo
Omaha Charity Event, The Ultra Chic Boutique logo

The Dress Flip

We’re asking area designers to take 3-4 of the Ultra Chic Boutique dresses and apply their creativity to "flip" them into something new. The winning dress will be announced at the 11th Annual Ultra Chic Boutique on February 3, 2018 and its designer will win $500!


The Dress Flip 2018 Online Application

The Dress Flip 2018 Printable Application

The Dress Flip 2017 Before & Afters

Contest Rules

  • Contestants will be invited to a meeting at Max I. Walker to select 3-4 dresses to use in their Flip
  • Elements from each of the selected Ultra Chic Boutique dresses must be incorporated in the final design
  • Okay to use outside materials for details like zippers, buttons and embellishments like beads, ties, etc.
  • A model will be provided to designers by Develop Model Management
  • One winner will receive a $500 cash prize from Max I. Walker
Omaha Charity Event, The Ultra Chic Boutique Dress Flip

Nebraska Alzheimer's Assocation

The Alzheimer's Association is the leading voluntary health organization in Alzheimer's care, support and research. The association's mission is to eliminate Alzheimer's disease through the advancement of research; to provide and enhance care and support for all affected; and to reduce the risk of dementia through the promotion of brain health. Their vision is a world without Alzheimer's®. Visit www.alz.org or call 800.272.3900.

The Alzheimer’s Association Nebraska Chapter serves all 93 counties in Nebraska. In addition to offering free education and support services, the Chapter also raises money for local and national research efforts through the Walk to End Alzheimer’s and The Longest Day events. Staff and volunteers also work together to encourage state legislators to make Alzheimer’s disease a priority in the state by increasing funding for the disease.

The Mission Symbol

In 1979, Jerome H. Stone united caregivers, researchers and activists to create the Alzheimer’s Association. The Alzheimer’s Association’s mission symbol pays tribute to his ability to bring people and science together for the benefit of all.


Sponsors of Ultra Chic Boutique

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